Founding Members of the Working Smarter Network - Marketing
Today I’d like to introduce all of the marketers who are founding members of the Working Smarter Network:
B2B Marketing Confidential
By Andy Hasselwander |
 Andy Hasselwander is VP of Analytics and Measurement for MarketBridge, a professional services firm focused exclusively on sales and marketing. As a ten year veteran of B2B marketing, Andy has worked with many Fortune 500 companies in the U.S., Europe, and Asia on a wide range of marketing problems. In B2B Marketing Confidential, Andy takes a scientific approach to B2B marketing, believing that it is possible to measure ROI even in large transaction sizes and long sales cycle businesses. |
| |
B2B Sales & Marketing Knowledge Sharing
By Scott Gillum |
 Scott Gillum leads the Emerging Vertical of MarketBridge, a professional services provider focused on the B2B Sales & Marketing segment. The world of B2B Sales and Marketing is constantly changing; the purpose of the B2B Sales & Marketing Knowledge Sharing blog is to allow sales and marketing professionals to exchange ideas, share best practices, and get answers to important questions. |
| |
Drew’s Marketing Minute
By Drew McLellan |
 Drew McLellan, a 20+ year agency veteran, gets branding and marketing and he wants you to get it too. So he tells stories, asks questions, and milks sacred cows… all to help clients discover their brand so they can create authentic love affairs with their customers. Drew wrote 99.3 Random Acts of Marketing and co-edited the new book Age of Conversation 2, sequel to the widely successful original. Readers can expect frank, pointed marketing and branding commentary, practical ideas, and ready to implement tips at Drew’sMarketingMinute.com. |
| |
Marketing Interactions
By Ardath Albee |
 Ardath Albee is an expert at creating contagious content and e-marketing strategies that engage prospects-from initial attention until they're sales ready. She has a unique ability to develop content strategies that work hand-in-glove with overall corporate and product positioning to deliver hard hitting e-marketing programs and tools that compel customers to buy. Ardath helps her clients generate more opportunities by optimizing how they leverage marketing automation and CRM technology investments. Visit her industry-leading blog to learn more: Marketing Interactions |
If you liked this post, make sure you subscribe to our RSS feed or follow us on Twitter.
