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Getting Started with Working Smarter

Published 9 August 8 6:29 AM | Aaron

Regularly, I receive inquiries from both users and non-users of SmartDraw asking: “What’s the deal with Working Smarter ? Is it a product blog, a corporate blog, or what?” Actually, Working Smarter is neither of those things –...

Filed under: Management, About, Productivity

Can You See Your Product through the Eyes of Your Customers?

Published 13 June 8 8:0 AM | Aaron

Our most recent Working Smarter PDF, " Working Smarter with Product Positioning Matrix Diagrams ," discusses the benefits of using a Positioning Matrix to illustrate the positioning of your product against other competing products in the same market....

Filed under: Marketing, Positioning Matrix, Management