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Positioning Products Across Multiple Markets

Published 19 June 8 10:57 AM | Aaron

Working Smarter reader Elhamy Kamel left an interesting comment on last Friday’s entry about being able to see your product through the eyes of your customers : I do not know if the traditional positioning matrix can solve today's confusing markets...

Filed under: Marketing, Positioning Matrix

Can You See Your Product through the Eyes of Your Customers?

Published 13 June 8 8:0 AM | Aaron

Our most recent Working Smarter PDF, " Working Smarter with Product Positioning Matrix Diagrams ," discusses the benefits of using a Positioning Matrix to illustrate the positioning of your product against other competing products in the same market....

Filed under: Marketing, Positioning Matrix, Management

Screencast: Drawing a Positioning Matrix with SmartDraw

Published 10 June 8 8:0 PM | Aaron

In this screencast Kenneth Roberts, SmartDraw's Director of Marketing Research, shows how you to illustrate your company's position amongst its competition using a positioning matrix . --> This SmartDraw screencast requires Adobe Flash Player 9. --> Download...

Filed under: Marketing, Screencast, Positioning Matrix