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Positioning Products Across Multiple Markets
Published 19 June 8 10:57 AM | Aaron
Working Smarter reader Elhamy Kamel left an interesting comment on last Friday’s entry about being able to see your product through the eyes of your customers : I do not know if the traditional positioning matrix can solve today's confusing markets...
Can You See Your Product through the Eyes of Your Customers?
Published 13 June 8 8:0 AM | Aaron
Our most recent Working Smarter PDF, " Working Smarter with Product Positioning Matrix Diagrams ," discusses the benefits of using a Positioning Matrix to illustrate the positioning of your product against other competing products in the same market....
Screencast: Drawing a Positioning Matrix with SmartDraw
Published 10 June 8 8:0 PM | Aaron
In this screencast Kenneth Roberts, SmartDraw's Director of Marketing Research, shows how you to illustrate your company's position amongst its competition using a positioning matrix . --> This SmartDraw screencast requires Adobe Flash Player 9. --> Download...