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  • Positioning Products Across Multiple Markets
    Published 19 June 2008
    Working Smarter reader Elhamy Kamel left an interesting comment on last Friday’s entry about being able to see your product through the eyes of your customers : I do not know if the traditional positioning matrix can solve today's confusing markets...
  • Can You See Your Product through the Eyes of Your Customers?
    Published 13 June 2008
    Our most recent Working Smarter PDF, " Working Smarter with Product Positioning Matrix Diagrams ," discusses the benefits of using a Positioning Matrix to illustrate the positioning of your product against other competing products in the same market....
  • Screencast: Drawing a Positioning Matrix with SmartDraw
    Published 10 June 2008
    In this screencast Kenneth Roberts, SmartDraw's Director of Marketing Research, shows how you to illustrate your company's position amongst its competition using a positioning matrix . --> This SmartDraw screencast requires Adobe Flash Player 9. --> Download...


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