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• How Org Charts Will Help All Departments in Your Business
  Published 14 June 2009
  Departing employees can have a tremendous impact on an organization – especially if the employee is one of the “Top Dogs.”...
• How Not to Make a Marketing Presentation
  Published 21 November 2008
  Recently, one of my coworkers slid a handout from a marketing presentation he had attended across my desk and asked me what I thought of the material. This company was trying to sell us something that would increase our revenue, cut our costs, etc…...
• Screencast: Refine Your Sales Process with SmartDraw
  Published 23 June 2008
  In this screencast I show you how to refine your sales process using a Sales Funnel Chart , a chart designed to help you map out your sales process and discover where you might be losing a d isproportionately large number of potential sales. --> This...
• Four Easy Steps for Defining Your Unique Selling Proposition
  Published 6 June 2008
  Take a look at the Sales Proposition Chart from our recent Working Smarter series article " Four Simple Steps to Understanding Your Market ". The chart is designed to help you both determine your product's unique selling proposition and communicate to...
• Screencast: Building a Unique Selling Proposition with SmartDraw
  Published 4 June 2008
  In this screencast I show you how to define a unique selling proposition for your company's product or service using a Selling Proposition Chart , a new template which SmartDraw 2008 users can download through our latest content pack (1.9 meg.) Download...
• The Most Common Marketing Mistake: Advertising = Marketing
  Published 28 May 2008
  Four Steps to Understanding Your Market Advertising and promoting are important marketing tactics but they are not nearly as crucial as the process of understanding your market. Marketing is like hunting - advertising is a lot like firing your gun at...

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