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Screencast: Refine Your Sales Process with SmartDraw

Published 24 June 8 4:0 AM | Paul

In this screencast I show you how to refine your sales process using a Sales Funnel Chart , a chart designed to help you map out your sales process and discover where you might be losing a d isproportionately large number of potential sales. --> This...

Filed under: Sales, Marketing, Screencast, Sales Funnel Chart

Discover Your Ideal Customers Using Market Focus Diagrams

Published 20 June 8 4:0 AM | Aaron

Just before I began working for SmartDraw I worked as a consultant who specialized in building online marketing solutions. One time when I began working with a new client I sat him down at our first meeting and asked him “who are your customers...

Filed under: Marketing, Venn Diagram

Positioning Products Across Multiple Markets

Published 19 June 8 10:57 AM | Aaron

Working Smarter reader Elhamy Kamel left an interesting comment on last Friday’s entry about being able to see your product through the eyes of your customers : I do not know if the traditional positioning matrix can solve today's confusing...

Filed under: Marketing, Positioning Matrix

Screencast: Find Your Target Market with SmartDraw

Published 16 June 8 8:0 PM | Aaron

In this screencast Kenneth Roberts, SmartDraw's Director of Market Research demonstrates how to identify your product's target market using Market Focus Diagrams , a specific application of traditional Venn diagrams . --> This SmartDraw screencast requires...

Filed under: Marketing, Screencast, Venn Diagram

Can You See Your Product through the Eyes of Your Customers?

Published 13 June 8 8:0 AM | Aaron

Our most recent Working Smarter PDF, " Working Smarter with Product Positioning Matrix Diagrams ," discusses the benefits of using a Positioning Matrix to illustrate the positioning of your product against other competing products in the same market....

Filed under: Marketing, Positioning Matrix, Management

Screencast: Drawing a Positioning Matrix with SmartDraw

Published 11 June 8 4:0 AM | Aaron

In this screencast Kenneth Roberts, SmartDraw's Director of Marketing Research, shows how you to illustrate your company's position amongst its competition using a positioning matrix . --> This SmartDraw screencast requires Adobe Flash Player 9. --> Download...

Filed under: Marketing, Screencast, Positioning Matrix

Four Easy Steps for Defining Your Unique Selling Proposition

Published 6 June 8 4:0 AM | Paul

Take a look at the Sales Proposition Chart from our recent Working Smarter series article " Four Simple Steps to Understanding Your Market ". The chart is designed to help you both determine your product's unique selling proposition and communicate to...

Filed under: Sales, Marketing, Selling Proposition Chart

Screencast: Building a Unique Selling Proposition with SmartDraw

Published 4 June 8 4:0 AM | Paul

In this screencast I show you how to define a unique selling proposition for your company's product or service using a Selling Proposition Chart , a new template which SmartDraw 2008 users can download through our latest content pack (1.9 meg.) Download...

Filed under: Sales, Marketing, How To, Screencast, Unique Selling Proposition, Value Proposition

The Most Common Marketing Mistake: Advertising = Marketing

Published 28 May 8 4:0 AM | Aaron

Four Steps to Understanding Your Market Advertising and promoting are important marketing tactics but they are not nearly as crucial as the process of understanding your market. Marketing is like hunting - advertising is a lot like firing your gun at...

Filed under: Sales, Marketing, Positioning