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• Screencast: Find Your Target Market with SmartDraw
  Published 16 June 2008
  In this screencast Kenneth Roberts, SmartDraw's Director of Market Research demonstrates how to identify your product's target market using Market Focus Diagrams , a specific application of traditional Venn diagrams . --> This SmartDraw screencast requires...
• Can You See Your Product through the Eyes of Your Customers?
  Published 13 June 2008
  Our most recent Working Smarter PDF, " Working Smarter with Product Positioning Matrix Diagrams ," discusses the benefits of using a Positioning Matrix to illustrate the positioning of your product against other competing products in the same market....
• Screencast: Drawing a Positioning Matrix with SmartDraw
  Published 10 June 2008
  In this screencast Kenneth Roberts, SmartDraw's Director of Marketing Research, shows how you to illustrate your company's position amongst its competition using a positioning matrix . --> This SmartDraw screencast requires Adobe Flash Player 9. --> Download...
• Four Easy Steps for Defining Your Unique Selling Proposition
  Published 6 June 2008
  Take a look at the Sales Proposition Chart from our recent Working Smarter series article " Four Simple Steps to Understanding Your Market ". The chart is designed to help you both determine your product's unique selling proposition and communicate to...
• Screencast: Building a Unique Selling Proposition with SmartDraw
  Published 4 June 2008
  In this screencast I show you how to define a unique selling proposition for your company's product or service using a Selling Proposition Chart , a new template which SmartDraw 2008 users can download through our latest content pack (1.9 meg.) Download...
• The Most Common Marketing Mistake: Advertising = Marketing
  Published 28 May 2008
  Four Steps to Understanding Your Market Advertising and promoting are important marketing tactics but they are not nearly as crucial as the process of understanding your market. Marketing is like hunting - advertising is a lot like firing your gun at...
• Delicious Products: Appealing To Emotional Buyers Through Visual Symbols
  Published 1 February 2008
  I was recently hurrying through the mall (horrible places, malls) and came across what must be the easiest, fastest sell in that massive hive of people, shops, and restaurants – cinnamon buns. Tell me this doesn’t make you hungry… Even Dmitri could sell...

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