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How Not to Make a Marketing Presentation
Published 21 November 8 9:23 AM | Aaron
Recently, one of my coworkers slid a handout from a marketing presentation he had attended across my desk and asked me what I thought of the material. This company was trying to sell us something that would increase our revenue, cut our costs, etc…...
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Screencast: Refine Your Sales Process with SmartDraw
Published 23 June 8 8:0 PM | Paul
In this screencast I show you how to refine your sales process using a Sales Funnel Chart , a chart designed to help you map out your sales process and discover where you might be losing a d isproportionately large number of potential sales. --> This...
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Four Easy Steps for Defining Your Unique Selling Proposition
Published 6 June 8 4:0 AM | Paul
Take a look at the Sales Proposition Chart from our recent Working Smarter series article " Four Simple Steps to Understanding Your Market ". The chart is designed to help you both determine your product's unique selling proposition and communicate to...
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Screencast: Building a Unique Selling Proposition with SmartDraw
Published 4 June 8 4:0 AM | Paul
In this screencast I show you how to define a unique selling proposition for your company's product or service using a Selling Proposition Chart , a new template which SmartDraw 2008 users can download through our latest content pack (1.9 meg.) Download...
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The Most Common Marketing Mistake: Advertising = Marketing
Published 28 May 8 4:0 AM | Aaron
Four Steps to Understanding Your Market Advertising and promoting are important marketing tactics but they are not nearly as crucial as the process of understanding your market. Marketing is like hunting - advertising is a lot like firing your gun at...
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