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Screencast: Refine Your Sales Process with SmartDraw

Published 23 June 8 8:0 PM | Paul

In this screencast I show you how to refine your sales process using a Sales Funnel Chart , a chart designed to help you map out your sales process and discover where you might be losing a d isproportionately large number of potential sales. --> This...

Filed under: Sales, Marketing, Screencast, Sales Funnel Chart

Screencast: Find Your Target Market with SmartDraw

Published 16 June 8 12:0 PM | Aaron

In this screencast Kenneth Roberts, SmartDraw's Director of Market Research demonstrates how to identify your product's target market using Market Focus Diagrams , a specific application of traditional Venn diagrams . --> This SmartDraw screencast requires...

Filed under: Marketing, Screencast, Venn Diagram

Screencast: Drawing a Positioning Matrix with SmartDraw

Published 10 June 8 8:0 PM | Aaron

In this screencast Kenneth Roberts, SmartDraw's Director of Marketing Research, shows how you to illustrate your company's position amongst its competition using a positioning matrix . --> This SmartDraw screencast requires Adobe Flash Player 9. --> Download...

Filed under: Marketing, Screencast, Positioning Matrix

Screencast: Building a Unique Selling Proposition with SmartDraw

Published 4 June 8 4:0 AM | Paul

In this screencast I show you how to define a unique selling proposition for your company's product or service using a Selling Proposition Chart , a new template which SmartDraw 2008 users can download through our latest content pack (1.9 meg.) Download...

Filed under: Sales, Marketing, How To, Screencast, Unique Selling Proposition, Value Proposition