Announcing the Working Smarter Network
Published 3 December 8 6:58 PM | Aaron | with no comments

Today we are proud to formally announce the launch of the Working Smarter Network, WSN for short, an exclusive consortium of websites and blogs that provide varied, relevant and useful information to help business people become more effective.

There are dozens of sites devoted to providing valuable business and marketing information.  The problem is that most of the people who can use this knowledge don’t know that those sites exist. We started the Working Smarter Network in order to help businesspeople readily find the best sites that offer relevant, usable and proven business strategies, tips, and tactics that can help them succeed. Find one and you’ve found them all. Follow the link to Working Smarter to see links to all of the other member sites.

The content provided by members of the Working Smarter Network is geared towards managers, business owners, consultants, and other professionals who want to simply improve their productivity by learning and applying the best techniques available.

The WSN members routinely produce materials in the areas of management, presentation, sales, marketing, project management, and more.

The following websites constitute the first charter members of the Working Smarter Network:

  1. Altman’s Better PowerPoint
  2. B2B Marketing Confidential
  3. The PowerPoint FAQ
  4. Selling Magic Sales Journal
  5. B2B Sales & Marketing Knowledge Sharing
  6. Drew’s Marketing Minute
  7. Indezine – PowerPoint & Presentations
  8. The JF Selling Resources Blog
  9. Marketing Interactions
  10. PBR – Sales Training & Leadership
  11. The Sales Hunter
  12. The YouBlog - Presentations & Communication
  13. Wilder Presentations

All of these websites have been reviewed and approved by members of our staff and they have certified their membership in the Working Smarter Network by placing a badge or a widget on their sites, such as the one below:

On the right hand side of our own blog, Working Smarter, we are sporting a WSN widget which contains every single member of the network. Every week we will be announcing new members of the network and saying a little bit about them, so you’ll get to learn about all of these great new sites and the people who author them.

We are actively seeking to include more great sites on the Working Smarter Network, so if you’d like to recommend a site to us you can do so by emailing us at wsn@smartdraw.com.

Thanks for reading!

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How to Make Your PowerPoint Presentation Come Alive With Props
Published 2 December 8 10:0 AM | Aaron | 8 comment(s)

This is a guest blog entry by Sean D’Souza, a seasoned copywriter, marketer, and author of  The Brain Audit. You can read more about Sean and his work at his website, Psychotactics.com.

Yes, we all have to give PowerPoint Presentations.
But PowerPoint presentations often tend to be two-dimensional.
You talk. The audience listens.

And no matter how talented you are as a speaker, it's hard for an audience to focus for too long on what you're saying.

Unless you add props to your PowerPoint presentation.

Props wake up the sleepiest of audiences in a matter of seconds. Yes, even if the prop isn’t remotely connected to your business.
So here’s what I do when I’m presenting the ‘Brain Audit’ presentation.

I set a chair in the centre of the room.

I then proceed to sit down on the chair.
Then I stand up.
Then I sit down.
Then I stand up.
Then I sit down.
Then I stand up.

It doesn’t matter what the audience was doing/thinking about/fiddling with before I put that chair in the centre. Now they’re looking at me. And in an instant, I’ve got their attention. They’re wide-awake. Aha, and it’s all because of the prop I’ve used.

But the prop won’t work by itself.

The prop will indeed get the attention of the audience, but it’s now up to you to create the connection with that prop.

So here’s how I connect: I ask the audience a question that’s impossible to goof up.

I say: “Who among you expected the chair to break?” I then wait for a few seconds and ask another ‘impossible-to-goof-up’ question. And say: “Why didn’t the chair break?” And after an initial hesitation, I do get a response.

Sometimes two or three responses.

And then it’s time to create the connection:

“The chair didn’t break because it was built on science. Our communication, however, is not built on science. It’s built on randomness. This is why so many people misunderstand what we say.

This is why we spend thousands, tens of thousands, even millions of dollars, and still don’t get the message across. This is because our communication is built without parameters.

The Brain Audit, however, is built with parameters. It’s built with benchmarks. And like the chair, it’s built on science. Which means that you can be sure if you use the concepts outlined in the Brain Audit, you’ll get specific, consistent results”.

So you see, using props is a three-step process:

  1. You pre-determine the prop you’re going to use.
  2. You take the prop out of context (if you can) to create drama.
  3. You then make the connection and snap your audience out of la-la land.

 Pre-determining the prop is important.

If you don’t prepare in advance, your presentation may get their attention, but you’re more than likely to goof up on the connection, and make a hash of your presentation.

And taking the prop out of context is also important, because a chair is a chair, is a chair—until you put a chair in the middle of the room. The prop out of context is what creates the drama.

But the question that may arise is: Does the prop need to be connected to your business? So if you’re presenting a phone, do you need a phone? Or should you always use something that’s not quite connected, like a sneaker, or a cup of coffee instead?

I’d always use the prop that’s not connected to my business. The reason is drama. When you stand up to talk about phones, the audience is expecting you to talk about phones.

But a sneaker or a cup of coffee, or some completely unrelated object throws them off guard in mere seconds. And creates instant drama.

But hey, you don’t have to listen to me. You can use props that are connected to your business, as well as props that are not connected. And here are two solid examples.


Example 1: Connected to your business:

Imagine you’re presenting an Icebreaker garment. Now Icebreaker is a brand of garments made from pure merino wool. And what’s cool about them is that you can sweat, and sweat and sweat, and they don’t stink. So in effect, an Icebreaker garment itself can become a prop.

The marketing executive can stand up in an audience and say: “I have a secret. I’ve been wearing this t-shirt for the past thirty-five days.”

Boof! She’s got the attention of the audience. And she continues:“And guess what? It doesn’t stink.” In fact, the late Sir Peter Blake wore it for forty-five days and forty-five nights, while he was yachting. And it still didn’t stink.

See the connection? Icebreaker’s uniqueness is that their garments just don’t stink. And they used the prop that’s connected to their business. This of course, takes us to the second example.

Example 2: A prop that’s not connected to your business

Let’s imagine the marketing executive removes a stuffed skunk and places it on the table. And then says: “If you were to wear your t-shirt for the next thirty-five days, your t-shirt would smell like this skunk.

But not with Icebreaker. You could actually wear an Icebreaker t-shirt for thirty-five, forty, or even forty-five days, and do the most rigorous activity…and still not stink.”


Got your attention didn’t it?

It most certainly did. And props—when properly used—will always get the attention of the audience, no matter whether you use a prop that’s connected or disconnected to your business. So the next time you’re making a presentation, don’t just blah-blah.

Use a chair.
Or two large pieces of paper.
Or a skunk for that matter!

©2001-2008 Psychotactics Ltd. All Rights Reserved.

Why Do Customers Buy? And What Causes Them To Back Away at the Last Minute? Find out how we lose customers
because we don't know how the brain works. Go to www.psychotactics.com.

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How Not to Make a Marketing Presentation
Published 21 November 8 9:23 AM | Aaron | 2 comment(s)

Recently, one of my coworkers slid a handout from a marketing presentation he had attended across my desk and asked me what I thought of the material. This company was trying to sell us something that would increase our revenue, cut our costs, etc… the typical promises in every business-to-business pitch. This company was trying to sell us on some new advertising opportunities, specifically, and we receive at least a dozen proposals of this sort per week.

The marketing materials were very polished and it was clear that the salespeople from this company had done their homework on the nature of our business—well, most of their homework anyway. The pitch was very detailed; it told us exactly what we were paying for and outlined how we would potentially benefit from this company’s services. It was, in my book, one of the best-presented pitches I’ve ever seen. But it contained a handful of fatal errors that forced me and others to say “no thanks.”

Error #1: Make Your Customers Feel like Soviet Space Dogs

The first mistake this company made was not including any testimonials from other customers who tried this service and had a good experience. The proposal in this instance was extraordinarily expensive, and the company didn’t do much to assuage our concerns over the price tag by way of sharing the hopefully positive experiences of other customers.

No customer wants to feel like a guinea pig or a Soviet space dog. They want to know that other customers who’ve tried your product or service have achieved positive results and satisfaction. If you fail to provide that kind of reassurance over the course of your presentation, it leaves each potential customer feeling exposed. No amount of good presentation skills or masterfully-designed PowerPoint® slides will be able to overcome the lack of assurance left by not including any meaningful, specific testimonial information.

Error #2: Don’t Stand By Your Product

If a customer asks you “so, if we agree to spend all of this money on your product, what will you do if it doesn’t deliver everything that you’ve promised?” during the course of a marketing or sales presentation, you should probably avoid all of the following responses:

  • “We can’t guarantee that it will work, but we’re pretty sure that it will work!”
  • “Well, it may not work out the first time; you might actually have to use the service a couple of times before you get the results that you’re looking for. But we’re sure that we can deliver them eventually.”
  • “Well we won’t be able to refund your money, but we will be able to help you figure out how to use the service better down the road!”

The little handout I read made it clear that we had to pay for the service upfront and all of the risk was on us. When faced with a risky or expensive proposal, customers want to know that there’s a degree of shared risk between both the vendor and the buyer; it helps ease whatever concerns customers may have about purchasing your product, knowing they won’t absorb the full damage if the product or service doesn't pan out.

There are a number of ways to let customers get a taste of whether or not your product will work for them, and it’s an easier sell when you can offer them a guarantee or a trial of some kind. Telling your prospects to essentially roll the dice on you, however, is the last thing you should do—unless you’re presenting to tourists in Las Vegas.

Customers want to feel safe and confident when they commit to a purchase—especially large ones. And this company, despite their professional-looking slide deck and knowledge of how our company works, actually made us feel more uncomfortable about committing to a large advertising purchase. This is because they did nothing to mitigate our concerns about the risks. This presentation didn’t fail because of bad design aesthetics or because it looked unprofessional; the presentation failed because it lacked the critical substance of testimonials and risk-sharing opportunities. Presentation can’t mend the gaps created by lack of substance.

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What Do You Do When There Are Not Enough People to Get the Work Done?
Published 13 November 8 8:19 AM | Aaron | 2 comment(s)

In our previous article, we discussed the unpleasant business of playing “what if?” with your organization and determining how to rearrange your workforce as a result of downsizing. In this entry, we explore how to attempt to maintain a consistent level of pre-downsize output, despite the decreased size of the workforce.

So what do you do when there are simply not enough people to get all of your work done? Your workforce is no longer as large as it once was, but the workload remains unchanged. What do you do?

The last thing you’d want to do is scale back core activities and effectively downsize your entire business. Instead, there are three things that you should do:

Cut “Loser” Projects

Core activities should never cease, but you as a manager should immediately identify a number of “loser” projects to eliminate from your team’s workload. Projects are typically new initiatives that are not considered to be a “core activity” until they have demonstrated that they can create positive returns.

“Loser” projects must be cut, and they fall into one of two camps:

  1. Projects that will never be able to realistically provide a return
  2. And projects that will generate returns but simply cost too much to implement during the current unstable economic climate.

It’s easy to spot projects in the first camp; they’re the byproduct of traditional, vague, ineffective project management techniques.

For example, a project is projected to take one month to complete at a cost of $50,000 dollars and it will produce $10,000 worth of savings per month from that point onward. Sounds great on paper, but it’s been four months and the project has cost $200,000 thus far—and it’s expected to take another two months to complete. So instead of paying for itself in five months, the project will pay for itself in 30 months. But by then, the problem solved by this project will probably be a non-issue, so this project is never going to produce a real return. It’s a loser. Cut it.

The second type of project that needs to be cut is the one that will eventually produce a positive return, but have an upfront cost that is simply too expensive under the new circumstances. If you have a project which will take four members of your eight-person team 12 months to complete and 36 months to pay for itself with new revenue generated, then you really should consider cutting the project—under the circumstances, you don’t have time to wait.

Spread Responsibilities and Cross-Train Remaining Employees

In our example from our recent post, we downsized from this organizational chart:

To this one:

Our marketing communications (MarCom) department lost a mid-level manager, a graphic artist, and a webmaster. We have seven people to complete the work of ten—what do we do?

One approach is to cross-train employees to fulfill multiple roles in your organization. Let’s use an example:

Robert the copywriter does a decent job, but he spends a lot of his time waiting on his manager and the technical writer. Robert has demonstrated some layout and design potential in the past; he could be trained in a reasonably short period of time to pick up some of the graphic design responsibilities that belonged to Basil, who was recently terminated.

Cross-training is simply a method of load-balancing the workload on your remaining employees by having them apply their proficiencies in new areas of responsibility. In particular, you should consider cross-training employees who have large amounts of “wait time” or “dead time” between assignments.

Standardize Best Practices

The final technique for getting by with less people is one that we have harped on constantly throughout the lifespan of this blog: take the best practices for completing core tasks in your operations and make them standard operating procedures for all employees.

Streamlining best practices allows you to increase the productivity of every employee substantially and helps you maintain a steady level of output, despite the decreased size of your workforce.

Even though it may be challenging to maintain a consistent level of output in the wake of a downsizing, it’s far from impossible. Managers simply need to look for opportunities to cut bad projects, rebalance their teams' workloads, determine what the best practices are, and standardize them.

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Playing “What If?” with Your Organization
Published 11 November 8 4:41 PM | Aaron | 1 comment(s)

Here’s a scenario: you’re a manager of a marketing communications department with ten employees, and you’ve just been given the word from upstairs that you need to cut $200,000 out of your payroll by the end of the week. What do you do?

Any manager will tell you that cutting payroll is among the least pleasant duties required of management, but it’s a necessary evil. When any manager is given an order to cut his or her payroll, he or she must consider three major items:

  1. Which team members generate the least return per dollar spent on payroll;
  2. Which members of the organization will fill the roles vacated by terminated employees;
  3. And how the team as a whole will be able to maintain their output, despite the loss of personnel.

We’ve discussed a number of options for doing more with less recently on the blog, but today we want to focus specifically on the first two items: determining who to cut and how to replace them without new hires.

Considering Different “What If?” Scenarios

Consider an organization chart of your team or department as it is currently:

You have ten people in your department, including yourself. You need to eliminate $200,000 worth of payroll without adversely affecting output—how do you do it? Well, before you begin considering individual performance, you first need to list all of the payroll information on your org chart, like this:

Having the exact payroll numbers on the org chart makes it easier for us to see just how far any of our possible personnel changes brings us to our goal of a $200,000 payroll cut. Given that we have all of the information, it’s time for us to play a little “what if?” with our org chart.

First we have to determine who our key employees are – who are the people on my team who are so productive or knowledgeable that we would simply be unable recoup the loss of output if they left?

In this scenario, we have three people who are truly “key employees.” First, there’s David, who has been with the company for many years and understands every aspect of the company’s marketing, inside-and-out—he knows how to communicate that through all of his artwork. Not only does David produce great work, but he produces a lot of it and has received incremental raises over the past three years.

George is another keeper—although he’s new to the team, his contributions make all of the MarCom webpages more interactive and memorable for every potential customer who visits them; the quality of the average user experience would diminish significantly without George’s work. Not only is George proficient at a technical level, but he’s also a self-starter and actively improves the customer experience throughout the website without having to be told to do so. Replacing him would be excruciatingly difficult.

The last person that we’re not going to consider in our payroll cut is Joanne; she is able to convert the production team’s work into web pages more quickly, efficiently and accurately than anyone else. And she is the only person on the team who understands how every detail of the website can affect the user experience. It’s largely due to her ability to anticipate the behavior of potential customers which has made your company’s websites so successful.

Every other position on this flowchart is fair game for elimination.

Scenario 1 – Eliminating the Most Expensive Employees

You have two managers who report to you: Tom and Janice, who are paid $100,000 each and manage four people a piece. They were both promoted to managers a year ago and neither one of them has performed spectacularly. Tom’s team is productive but they don’t consistently produce high-quality marketing materials unless David does most of it, and Tom has been slow to correct the problems.

Janice is another story—she is always on the offensive and is the first person to blame someone else when something goes wrong. She’s disrespectful to Tom and his team and spends more time defending her own team’s errors than she does correcting them. Her transition from development to management has been difficult and it’s clear that she’s not cut out for it.

The rationale here is that under this scenario you only have to cut two employees, so the size of your workforce will not be as small as it would be had you cut three or four lower-level people.

If you eliminated both of these employees, you would meet your goal of cutting $200,000 out of payroll. Here’s what your org chart would look like:

Payroll cut so far: $100,000 (goal: $200,000)

I went ahead and flipped the org chart onto its side (you can do that automatically in SmartDraw) to make it easier to read on this blog, but the important thing to note is how your number of direct reports has increased four-fold since you eliminated Tom and Janice. Instead of having two mid-level managers reporting to you, you now have eight employees who report directly to you. This means that your personal workload is going to increase significantly and all of the employees will receive less supervision overall.

Given the quality control issues that both teams have been having, less management will mean less review of work and probably more errors. Clearly, eliminating just the highest paid positions isn’t a good solution.

Scenario 2 – Eliminating the Poorest Performers

Rather than merely eliminate the two most expensive positions from the payroll and calling it a day, we will consider the performance of every employee and cut those who produce the least amount of value relative to their compensation. We’ve already determined that David, George, and Joanne are well-worth what they are paid and we’ve determined that Janice is a drain on morale and actually hinders the productivity of both teams. Janice’s position will be eliminated.

Given that information, here is what our flowchart will look like:

Payroll cut so far: $100,000 (goal: $200,000)

Your number of direct reports has increased from two to five, but you’ve eliminated a problem employee and saved $100,000 worth of payroll per year. Your personal workload is going to increase somewhat and you’re going to have to spend some more time attending to the day-to-day activities of Janice’s team. You’re confident that you can pick up the slack.

We’re going to keep Tom for now—he’s not a spectacular manager, but he’s been learning as he goes and has shown signs of improvement; so long as Tom keeps learning how to become a better manager, he’ll be increasingly valuable.

Let’s consider your other direct reports. George and Joanne are all-stars and they don’t need to be looked after; Shauna isn’t outstanding but she works well with George and Joanne. Michael, on the other hand, is error-prone and a poor producer; it’s clear, based on the quality and volume of Michael’s work, that he does not care. Your company can do without him.

Joanne has already been tidying up after Michael, so eliminating Michael doesn’t adversely impact your output much. In addition, most of your time spent managing your new reports would probably be spent managing Michael, so eliminating him frees you up somewhat.

Payroll cut so far: $165,000 (goal: $200,000)

In order to make our goal, we only have to eliminate one more employee; everyone else from Janice’s team will remain intact, so we’ll have to look at Tom’s team. We know for certain that we’re keeping David, given his excellence; Robert and Cheryl are both decent producers, even though Cheryl occasionally gets the technical details of our products wrong and Robert’s copy is sometimes off; this leaves Basil.

Basil’s work is high quality, but he is slow to adapt to changes in the marketing plan and has bungled the past few major assignments that have been handed to him. He is a drain on management’s resources and his mistakes, although infrequent, have been costly. David can probably pick up some of Basil’s work and Tom himself is a decent graphic artist, so the two can split Basil’s workload reasonably well.

Let’s see how this would look on our org chart:

Payroll cut so far: $225,000 (goal: $200,000)

Your number of direct reports is down to four instead of five and Tom’s management workload has decreased somewhat. Basil’s loss in productivity will be hard to replace, but Tom and David are going to do their best to maintain the same level of output.

You get the idea—you can use an org chart as a modeling tool to determine how many direct reports are going to fall onto your plate and you can use it to see how eliminating positions will affect your overall payroll numbers. It doesn’t take long to play “what if?” using this technique. And for more complicated management scenarios, like ones where you have to change the roles and positions of employees, this method really helps paint a clearer picture of how your organization will be affected by your personnel changes.

Next time we’ll cover the third bullet: how to get the job done, even if you don’t think you have enough people to do it.

Want to play “what if?” with your own organization? Download a free trial of SmartDraw and make your own org charts!

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The D-O-C-E Method of Productivity Improvement
Published 6 November 8 2:35 PM | Aaron | 2 comment(s)

If there’s one way to improve your organization’s productivity, it’s by streamlining your organization’s operations using processes. Processes help businesses eliminate key HR issues and boost productivity by introducing standard methods for completing routine tasks; this ultimately increases net output and quality without requiring additional production resources.

Taking the time to order the chaos in your organization’s operations is well worth it. SmartDraw.com itself has seen significant increases in productivity as a result of standardizing its own operations using processes—and so have many of our customers, including the U.S. Food & Drug Administration, more commonly referred to as the FDA.

The D-O-C-E Method

So what does an organization need to do in order to standardize their operations? Simply stated, they need to follow the D-O-C-E method, which stands for Document, Optimize, Communicate and Execute.

Here’s how the method works:

Document the routines that every employee follows in order to complete their daily tasks. There are inevitably going to be a number of variations between all of the processes followed for each individual employee, and all of these variations need to be recorded and documented before we can develop a standard, optimized process. A flowchart is the best tool for the job, for reasons which will become obvious once you reach the next step.

Optimize your routines by constructing a single, standard process from the processes of individual employees which you documented earlier. Analyze the flowcharts you built; determine which components of each individual process are the most efficient out of the entire lot; and build your standard process from those very parts.

Without a flowchart, this step is nearly impossible—the ability to casually look over a flowchart and immediately identify potential bottlenecks is something that every other form of process documentation lacks. Additionally, flowcharts enable managers to easily model and evaluate new processes, which will ultimately help them produce more efficient, productive processes.

Communicate the improved business processes to your team and inform them of the coming changes. Since you optimized your process using a flowchart, you can reuse the flowchart as a communicative instrument either by printing it and distributing it by hand, by emailing it to team members, or by using it in a presentation.

Execute the improved process and increase your organization’s productivity—and check in on your team from time to time to make sure that they follow your process.

Should you follow the DOCE method, you’ll see an increase in consistency, quality of output, and productivity throughout your organization. The method is as simple as it is effective, and we highly recommend it to anyone who’s listening.

If you’d like to try optimizing your organization’s processes with a flowchart, feel free to download a free trial of SmartDraw.

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Can You Increase Sales in the Face of Recession?
Published 31 October 8 7:22 AM | Aaron | 1 comment(s)

The first instinct of many businesses in the face of recession is to go into the crouch position and start cutting costs immediately. Cutting costs is certainly one strategy to help maintain a healthy bottom line, but shouldn’t you and every other business owner consider an additional second option: trying to maintain or even increase sales?

While it can be difficult and expensive to invent new ways to generate sales leads, you can certainly do a better job closing more of the leads that you already have. And that’s the subject of this article: even in times of uncertainty, you can still increase your revenue to higher levels than it was previously, if you handle your business correctly and improve your existing sales activities in the two following ways:

Optimize Your Sales Team’s Operations

You might have a team of three to five people who try to contact leads and sell quantities of your product. Let’s suppose that John is your star salesperson; he has the highest close rate and has been the top performer year after year. Here’s what he does:

John is a terrific salesperson; if he issues a quote, then he is probably going to make a sale. Your other sales people, Jack and Jill, are not nearly as good as John is. Here’s what they do:

Jack and Jill waste a lot of leads by delivering boilerplate pitches and they waste a lot of their own time by not making sure that they are pitching to qualified leads only. This is why John’s performance is far superior to theirs.

So how many Jacks and Jills do you have on your sales team? How much more money could Jack and Jill earn for your business if you took the time to understand John’s sales process?

Think about it. If Jack and Jill learned John’s sales process they would:

  • Spend more time pursuing qualified leads only;
  • Tailor pitches to suit the needs of specific clients and close more leads;
  • And lastly, Jack and Jill would close leads faster and thus actually pursue and qualify a greater number of leads.

And that’s just the tip of the iceberg when it comes to improving your sales process—you can also use a sales funnel to analyze where leads are being lost most often and retune your marketing efforts there.

Close More Leads by Customizing Sales Pitches

Good sales people know that cold-calling clients and delivering a scripted sales pitch, without accounting for the needs and pains of potential clients, is an ineffective way of conducting business. Moreover, you get better results by tailoring pitches to the needs of individual clients.

Your sales people don’t have many chances to make first impressions, so why not impress your potential new customers by:

  1. Beginning by speaking exactly to the customer’s pain;
  2. Identifying the problems that create the customer’s pain;
  3. And following up with an articulate explanation of how your company and its products or services can solve the customer’s pain.

No two customers’ pains are going to be exactly the same so it requires some due diligence on the part of your sales people to determine what those pains are—but it is well worth the effort. It gets the attention of your potential customers and it speaks directly to their concerns; ultimately, this will help you close more leads.

So the next time you set about designing a PowerPoint presentation for a sales pitch or a prospecting meeting, bear in mind the pains of your potential customers and offer solutions rather than products.

If you’d like to try optimizing your sales team’s process with a flowchart, feel free to download a free trial of SmartDraw.

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Three Ways Our Customers Are Fighting the Recession
Published 29 October 8 2:32 PM | Aaron | with no comments

The economic climate as of late has become demonstrably unstable and, as a result, many businesses are battening down the hatches and making preparations for the upcoming fiscal year. This means cutting down on operating costs, eliminating projects that don’t have an immediate impact on the bottom line, and implementing other cost-cutting initiatives.

Over the next few weeks, we’re going to be publishing a lot of material which will provide you with some ideas to help you find ways to tighten your belts. Today we’re going to provide you with a preview.

Here are three strategies that we’ve received from customer case studies regarding how they’ve improved their bottom lines in the face of recession:

A Major U.S. Health System Saved $1,000,000 per Month by Optimizing Processes

The more time a patient spends in a hospital, the greater the cost to the hospital. So it is no wonder that one of our customers, a major U.S. non-profit healthcare system, was under the gun to increase its patient throughput. By documenting the existing hospitals’ business processes with flowcharts, our customer was able to identify and correct major inefficiencies throughout the healthcare system’s operations. This netted them a savings of roughly one million dollars per month as a result of increased patient throughput.

A Small Business Saved $20,000 per Year by In-Sourcing Marketing Materials

A small business that specializes in brokering industrial property solutions was able to save approximately $20,000 per year by drawing a large portion of its own marketing materials, namely floor plans and landscapes, using a copy of our software instead of relying on expensive third-party graphic artists to do the work.

A Major Charity Saves 100 Person-Hours per Month by Improving Project Management

A major charitable organization in the U.S. uses SmartDraw routinely to create training materials using flowcharts and mind maps. These types of diagrams are self-explanatory and thus require less explanation and communication with instructors. Most recently, they took advantage of SmartDraw’s project management capabilities to simplify a major IT system migration, saving the organization even more time and money. The charity estimates that its routine use of these visual management and communication mechanisms helps them save roughly 100 person-hours per month.

In the upcoming weeks, we’re going to be publishing an extensive amount of material which will tell you how to recession-proof your business and get the most of your organization during economically turbulent times—so stay tuned!

Discussion: How Are You Cutting Costs?

We’re pleased to share with you some stories of how other SmartDraw customers are saving money in the down economy by cutting costs. But we’d also like to encourage you to share your success stories with us here on the blog by leaving a comment below. How have you been able to cut costs in the face of a possible recession? Have you found any of the techniques that you’ve read about on Working Smarter to be helpful?

Please let us and other readers know!

If you want to try building your own mind maps, project charts, flowcharts, or anything else mentioned in this article then you can download a free trial of SmartDraw.

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Case Study: Studying Smarter with Mind Maps
Published 21 October 8 9:28 AM | Aaron | 2 comment(s)

This post is authored by a fellow SmartDraw employee, Oscar Gonzalez-Millan.

During the day, I work full-time for SmartDraw.com as a member of the sales team. But at night, I work on pursuing my degree in law. The other day I was studying for my Civil Procedure midterm for law school and was having a hard time memorizing the information. The midterm covered three main topics: Subject Matter Jurisdiction, Personal Jurisdiction, and Venue.

As with most exams, there was a lot of material to memorize and it was also easy to get the rules mixed up. I studied from a four-page outline and after a couple of hours of reading the outline I realized I wasn’t making the most productive use of my time—I wasn’t really able to absorb the exam material. I decided that it might be worth using SmartDraw to draw a mind map and outline the subject matter in a way that might be easier for me to visualize and absorb.

Creating the mind map in SmartDraw was easy; I simply copied and pasted the information from my four-page outline into the mind map’s boxes. To my relief, the information was much easier for me to absorb after putting it into a mind map.

Before the mind map, I had to try to memorize the information from my outline, which looked like this:

1. Federal Question (two ways)

a. Arising under (28 U.S.C. 1331) - W/in the 4 corners of the well pleaded complaint, arises under fed law, US Const, treaties.

OR

b. Federal issue– 5 things needed: (1) necessary, (2) stated in the complaint, (3) actually disputed, (4) substantial, (5) must not disrupt the balance of power.

This outline is somewhat confusing and hard to absorb; no wonder I was having trouble. Things improved when I put this outline into mind map form, which looked like this:

 

As you can see, the information presented in the form of a mind map is easier to read than just going through lines of text. A feature that I found extremely helpful in the 2009 SmartDraw mind maps was the ability to hide and reveal boxes.

My mind map in its entirety actually looks like this:

 

That's a lot of information! Using SmartDraw 2009’s hide and reveal feature I was able to hide the boxes and go through each section at my leisure without being overwhelmed by all of the other information on this mind map. For example, I can start my studying with the three main subjects of civil procedure…

…and once I am ready to move on, I can simply expand the next box…

As you can see, using collapsible mind maps in SmartDraw 2009 can make studying for your class a lot easier, even for subjects as complicated as law.

I would recommend using the mind maps in SmartDraw 2009 to any student who wants to maximize their time and be more efficient when preparing for an exam. You can get started on your own mind map by downloading the SmartDraw 2009 free trial from http://www.smartdraw.com/downloads/

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