Things don’t always turn out as planned. This is especially true of strategy. The strategy you contemplate or envision and that same strategy as it plays out are often two very different matters. Strategy as realized is the result of efforts to execute strategy as contemplated. Said a little plainer, “What you get is the result of what you do.” Hence the title of this post: Strategy IS Execution.
The effectiveness of a strategy involves getting it right and doing it right.
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