Everyone in Your Organization Should Understand Marketing

People tend to incorrectly equate marketing with advertising – and believe that marketing is just this thing that some slick cologne-splashed creative types do in order to get people to notice an organization and its products or services.

The truth is that marketing has a greater purpose that often goes unappreciated or unnoticed by most, and it benefits the entire company if every person understands the basics tenets of good marketing.

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