Your business card is your first opportunity to make a strong, positive, lasting impression. If you go online, you’ll see that there is no shortage of inexpensive DIY online business card printing companies. With a few exceptions, it’s quite easy to spot an inexpensively produced card. If you choose to “go cheap,” what message does that send to those with whom you wish to do business? Are you really doing yourself any favors by missing out on the opportunity to start building a positive brand image right from the start? I recently came across a business card that made such an impression, that I asked to meet the individual who created it. It was a pleasant surprise to discover that the designer happened to be a member of our SmartDraw community. This week we’ll take a look at an interview with Greg Solis. Greg is a third-year PhD candidate in the Biology program at The Scripps Research Institute located in San Diego, California.
What is it that you do?
I am a graduate research assistant at The Scripps Research Institute (TSRI) and the President of the Scripps Consulting Club (SCC). The TSRI is a non-profit American medical research facility focused on education and research in the biomedical sciences. The institute is among the largest private, non-profit biomedical research organization in the world. As President of the SSC, I am responsible for exploring sponsorship partners and funding opportunities.
What inspired you to create your business card in SmartDraw?
I went online but none of the business card websites had what I was looking for. I wanted something that would be both a professional and scientific in appearance. SmartDraw is very versatile and provides me with the freedom to easily create things in my own way, rather than using the limited options or more difficult designing you might get with other programs. It also allows me to show my creativity.
How did you get started?
I used the Manual Diagram under the Popular Category.
What features and functionality did you find yourself using the most?
I used a combination of features. I used the Line tool, the Shape tool, and the Effects in the Home Ribbon. I found the hexagonal shape in the Library. It was easy from that point. I just dragged shapes from the Library to create the design.
SmartDraw Tip: Use the Design Ribbon to automatically align and event space shapes. To align one or more shapes, first select the appropriate shapes to be aligned. Then, navigate to the Design Ribbon’s Align control. Select the appropriate alignment option. To evenly space two or more shapes, first select the shapes to be evenly spaced. Then, navigate to the Design Ribbon’s Space Evenly control. Select from the following options: Space Evenly Vertically, Space Evenly Horizontally, or Both.
I also used the Design Ribbon’s Rotate and Grouping tools. If you look closely, the black 6 phase hexagonal is actually one of the hexagonal shape rotated 90 degrees. To indicate the type of information on the card, I used the Insert Ribbon and Picture button to import images that I found online.
After entering my contact information, I used a series of grey boxes to cover portions of my design so I could see the final design.
THE PERSONAL TOUCH
Describe your experience in designing your own symbols.
SmartDraw was easy to learn and there were plenty of symbols to choose from. However, the Symbol Library didn’t have the symbols I wanted for the design I wanted to create for the back of the business card. So, I created them. I liked the fact that each symbol could be manipulated, so I could customize it and make it my own.
SmartDraw Tip: Through the use of color, lines, and shapes (items in the black arrows) he was able to create the design.
SmartDraw Tip: With the freedom of designing his own business card, Greg was able to successfully incorporate his initials “GMS” for Greg M. Solis.
What are you working on next?
Right now, I’m in the process of making a new design for new business cards.
Do you have any advice for new SmartDraw users?
Be creative and think outside the box. You can use SmartDraw to fit your needs. There’s more than one way to do something.
DO YOU HAVE A STORY YOU’D LIKE TO SHARE?
How do you use SmartDraw? I’d love to hear your story. I’m always intrigued to find out how other members of the SmartDraw community are using it. Send me an email at firstname.lastname@example.org.